#130: The All-Important Irresistible Offer, with Lindsey Anderson

Dec 7, 2016

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One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.

In this episode, Lindsey and Stacy discuss generating quality leads and the importance of collecting email addresses.

Some highlights include:

"If you're generating traffic to your website but you're not getting leads, then it all comes down to that all-important irresistible offer on your website." At minute 9:00, Lindsey talks about how to generate leads.

"If you can get people's email addresses and their permission to email market to them, they will eventually be a customer when they're ready for your services." At minute 9:00, Lindsey talks about getting quality leads.

"Give a bite-sized tip every day for 10 days." At minute 9:00, Lindsey talks about creating an irresistible offer.

"No matter what you're doing, you need to start collecting email addresses, even if you're not planning on emailing them." At minute 15:00, Lindsey talks about the importance of collecting email address and how it will change your business.

Have a follow-up email sequence in place. At minute 17:00, Lindsey talks about the importance of warming up your leads.

Ways to contact Lindsey:

Resources:

Basecamp

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