Behind the Brand with Bryan Elliott Behind Marriott Bonvoy's Business of 30+ Brands | President of Luxury at Marriott International,Tina Edmundson | Podcast series / Marketing
I’m excited for you to watch this next episode with Global Brand & Marketing Officer, at Marriott International and the Bonvoy brand, Tina Edmundson.
Please forgive the video quality as we had to do this via zoom but the content is a masterclass in brand marketing for any of you wondering how to build your own brand.
I never considered how much I really valued feeling like I belong [when I travel] until the pandemic locked me in isolation. The distance and separation from family, friends and colleagues was dramatic and I felt it. Travel and connections to new people and places can open our minds to new possibilities and help us remember our humanity. Without hyperbole, travel has been transformative for me. My advice for choosing a place to stay is based on this feeling of being with “your people” whatever that may look like. It might be subtle but the social aspects can make all the difference and even help you bond, heal or create new friendships. This idea reminds me of a theme song from an old 80’s TV show. The lyrics hit me differently now:
“Making your way in the world today takes everything you've got.
Taking a break from all your worries sure would help a lot.
Wouldn't you like to get away?
Sometimes you want to go where everybody knows your name…
And they're always glad you came.
You want to be where you can see, our troubles are all the same.
You want to be where everybody knows your name.
Let’s get into it — Cheers!