The Marchitect

S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford

Oct 12, 2023
April Dunford, best-selling author and Queen of Positioning, shares the importance of positioning and sales pitch in B2B companies. She discusses the correlation between positioning and the components of a sales pitch, and emphasizes the need for market insights and differentiated value. The podcast also introduces a new book by April Dunford and announces a new podcast called Positioning with April Dunford.
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