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S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford

The Marchitect

CHAPTER

Positioning, Sales Pitch, and the Importance of Alignment

This chapter discusses the importance of positioning and sales pitch in B2B companies. The speaker emphasizes the need to have a clear methodology for positioning and testing it through a sales pitch. They also highlight the importance of alignment among marketing, sales, product, and other departments in establishing strong positioning.

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