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S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford

The Marchitect

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Positioning, Sales Pitch, and the Importance of Alignment

This chapter discusses the importance of positioning and sales pitch in B2B companies. The speaker emphasizes the need to have a clear methodology for positioning and testing it through a sales pitch. They also highlight the importance of alignment among marketing, sales, product, and other departments in establishing strong positioning.

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