Demond Martin on Purpose, Community, and Giving What You Have

17 snips

Aug 5, 2026

Demond Martin, founder and CEO of WellWithAll and former senior partner at Adage Capital, built a purpose-led wellness brand that reinvests profits into health equity. He discusses leaving Wall Street to start a mission-driven business. He talks about hiring for values, building intentional relationships from his Friends of the Good philosophy, and the importance of community, mentorship, and giving what you have.

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ANECDOTE

WellWithAll Born From A Hospital Moment

Demond Martin founded WellWithAll after seeing loved ones face mental-health crisis and recognizing philanthropy alone wouldn’t scale.
The company is a consumer wellness brand that reinvests 20% of profits into health equity initiatives.

INSIGHT

People Are The Core Investment Thesis

Martin says being an investor taught him to prioritize people over models because humans make decisions and pivot the business.
He uses investor frameworks to assess authenticity, expertise, and team fit when hiring.

ANECDOTE

First Call Went To A Trusted Builder

The first person Martin called to start WellWithAll was longtime friend and builder Carmichael Roberts whom he trusted deeply.
Roberts brought complementary startup experience and a relationship Martin describes as life-saving trust.

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WellWithAll is a purpose-led health and wellness company built on an inclusive capitalism model that reinvests 20% of its profits into health equity initiatives to help close the wellness gap across generations. Demond Martin, co-founder and CEO of WellWithAll, joins Kim Posnett, global co-head of Investment Banking at Goldman Sachs, to discuss his transition from a 21-year career on Wall Street to becoming a founder, and how his philosophy of building deep, value-aligned relationships—as described in his book Friends of the Good—has shaped his approach to mentorship and leading a mission-driven business.

This episode was recorded on June 30, 2026.

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