Intelligence Squared Black Friday, Shopify, and Entrepreneurship in the Digital Age
Nov 25, 2022
Harley Finkelstein, President of Shopify and a key figure in the e-commerce world, shares insights on the dynamic landscape of online business with Anne McElvoy. They delve into the significance of Black Friday as an evolving shopping season influenced by consumer behavior shifts. Finkelstein discusses how Shopify empowers entrepreneurs and the rise of the creator economy, emphasizing niche content creation’s role in brand identity. Personal stories from immigrant founders highlight resilience in a fast-changing market, showcasing innovative retail strategies.
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Starting and Scaling with Shopify
- Shopify helps entrepreneurs start businesses for a low cost, and scale them as they grow.
- It simplifies commerce for millions of businesses worldwide, offering tools and support.
Black Friday's Importance
- Black Friday is crucial for businesses, marking the biggest commerce moment of the year.
- It has evolved into a longer shopping season, starting earlier in November.
E-commerce Growth Post-Pandemic
- The pandemic significantly accelerated e-commerce adoption, resetting it on a much higher base.
- Consumers who started shopping online during the pandemic continue to do so, even with physical retail reopened.