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Black Friday, Shopify, and Entrepreneurship in the Digital Age

Intelligence Squared

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Navigating Black Friday and Cyber Monday: Trends and Influences

This chapter examines the evolving significance of Black Friday and Cyber Monday in today's economy, focusing on how these events have transformed into a broader shopping season. It highlights changing consumer behaviors post-pandemic, emphasizing a shift towards quality and sustainability, especially among younger shoppers. Additionally, the chapter explores the rise of the creator economy, where influencers play a pivotal role in shaping brand identity and consumer trust.

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