The Leadership Secret to Getting 80 Hours of Labor Done with 1 Hour of Your Time - Casey Stanton - Fractional CMO Show - Ep. # 070

May 31, 2023

Casey Stanton reveals how Fractional CMOs can achieve remarkable productivity by managing 80 hours of work with just one hour of time. He emphasizes the power of setting strategic milestones and creating a culture of accountability within teams. Delegation is key, allowing leaders to focus on high-impact decisions rather than micromanaging. The podcast highlights the necessity of building self-sufficient teams that can independently tackle challenges. Tune in for insights on maximizing efficiency in a dynamic work environment.

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Maximizing Productivity Through Effective Milestone Management

00:00 • 20min

Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how to get more stuff done without working full-time for your client. You’ll hear about the importance of setting milestones, what you need for holding your team accountable, and how to construct self-sufficient teams that you can leverage.

Takeaways:

As a Fractional CMO, you are responsible for a wide variety of outcomes. Within a given day, you might be in charge of 80 hours worth of work being accomplished for a client. That is the equivalent of having ten direct reports all working eight hours a day.
The two foundations to getting more done in less time are solving bigger problems and delegating everything except leadership. These two concepts are central to attaining success in both work and life as a Fractional CMO.
A key tactic for Fractional CMOs is setting weekly or bi-weekly milestones that track to the progress of a quarterly goal for your team. Build a culture of candidness around the milestones to hold people accountable and find when to help the team if they’re behind.
To be an effective Fractional CMO, you need to build self-managing teams that can get stuff done and handle most issues. Successful Fractional CMOs with multiple clients don’t micro-manage their teams, they support them from a high level.
If you hear that someone on your team is off-track of their milestones, you need to reach out to them and ask how you can help them. This team member will be likely to reciprocate this action the next time someone is falling behind their milestone.
Think of milestones as photograph-able outcomes, such as a webpage being built and deployed, X amount of emails sent, all of the collateral for a live event. Create milestones by breaking down the larger outcome into more manageable pieces
As the CMO, it’s not your job to think through every little detail of each campaign, live event, etc. Your job is to make sure that those details are thought through by someone, and you can then review their work afterward.

Quote of the Show:

“If you want to micro-manage people, you cannot be a Fractional CMO, have multiple clients, and be very successful.” - Casey Stanton

Links:

Twitter: https://twitter.com/CaseyStanton
LinkedIn: https://www.linkedin.com/in/caseystanton/
CMOx Website: https://cmox.co/invite
The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show
Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671
Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC
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