Perpetual Traffic Why Meta Is the Best Ad Platform on the Planet in 2026 Part 2
Dec 23, 2025
Discover why Meta is poised to remain the premier ad platform in the coming years. Explore the evolution of advertising from the early days of Facebook to the revolutionary mobile shift before the IPO. Unpack the controversial Beacon fiasco and its lessons on privacy. Delve into the impact of the Andromeda update, which could redefine creative targeting. Plus, learn about Meta's bold Instagram acquisition and future advertising strategies involving AI and mobile innovations.
AI Snips
Chapters
Transcript
Episode notes
Andromeda Is A Platform-Level Inflection
- Ralph Burns argues the Andromeda update equals the impact of ads entering the newsfeed.
- This signals a fundamental change in how Meta targets and delivers ads by 2026.
Microsoft Deal Kickstarted Monetization
- Ralph recounts Meta's first monetization move: a 2006 Microsoft partnership to sell eyeballs.
- That deal let Meta reject Yahoo's billion-dollar bid and begin its ad strategy.
Beacon Backlash Taught Meta A Lesson
- Ralph describes Beacon (2007) as a major user-backlash mistake that auto-broadcast purchases.
- The feature forced social sharing and taught Meta to value user experience over aggressive monetization.