Search with Candour - SEO podcast Making B2B Content Fun and Engaging with Owain Lloyd-Williams
Jun 9, 2025
Owain Lloyd-Williams, an SEO consultant with over a decade of digital marketing experience, joins to discuss revitalizing dull B2B content. They explore creative strategies to enhance audience engagement while tackling the unique challenges of B2B marketing. The conversation dives into the role of storytelling, authentic case studies, and the impact of AI on SEO strategies. Additionally, they share actionable tips for startups navigating competitive landscapes and emphasize the importance of building trust within brand communication.
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Episode notes
B2B Content Requires Creativity
- B2B industries are highly competitive and content is often very dry and regulated.
- To succeed in B2B SEO, creativity and a fun, unique approach are necessary to stand out.
Samsung's B2B Compliance Challenge
- Owain shared his experience working with Samsung's B2B side, dealing with very strict compliance.
- He contrasted consumer SEO freedom with the dry, client-centric business side focusing on products like air conditioning units.
Tailor Content to Expert Audience
- Tailor B2B content to the audience's level of expertise, avoiding patronizing language.
- Use specific, detailed language to engage knowledgeable professionals in niche fields.