This Mom of 2 Wants to help Hotels Clean Sheets Faster but needs to update her Andriod App first
Feb 8, 2024
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Jennifer Meyer, CEO of Laundur, discusses starting an on-demand laundry service with a unique flat rate pricing model. They processed 20 bags of laundry last week. The chapter covers their service, business structure, and reach to all 50 states. They discuss profit ratios, changes in bag sizes and pricing, and updating the Android app. The speaker shares their motivation, thoughts on equity ownership, favorite business book, and admiration for Taylor Swift. They also mention their sleep schedule and family life, ending with a focus on scaling.
Laundur operates on a flat rate per bag model, differentiating themselves from competitors who charge by the pound.
Laundur is focused on customer satisfaction and fair payment for contractors, with plans to cross-sell services for increased profit.
Deep dives
Laundur's Unique Pricing Model and Geographic Reach
Laundur offers on-demand laundry service and charges a flat rate per bag instead of charging by the pound like its competitors. Currently, Laundur operates in multiple states, with most customers located in Idaho and Utah, but also serving customers in Virginia, Miami, Illinois, and other scattered locations throughout the country.
Laundur's Profit and Expense Structure
Laundur works with independent contractors, who are paid a flat rate per job they complete. The company is in the process of transitioning to a new business model, where customers will pay $35 for a standard size bag, approximately the size of a kitchen garbage bag. Of this amount, $40 will be paid out to the washer, while the company's profit ratios, though small currently, are expected to increase as volume grows. Laundur plans to cross-sell other services to customers in order to boost net profits.
Laundur's Focus on Quality and Growth
Despite not aiming to be the biggest player in the market, Laundur is driven by its desire to be the best player. The company values the trust and satisfaction of its customers, as well as the well-being and fair remuneration of its washers. While Laundur faced some setbacks with software updates impacting its Android app and losing a few customers, it is actively looking to scale up its operations and reach its previous volume of processing around a hundred loads of laundry per month.