#AccountexUSA: What do accountants care about? We ask the editors

Oct 31, 2019

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Show Notes

00:13 – We managed to get three editors from the top competing accounting media properties together in one spot!
00:35 – We asked the panel - what is top of mind in the accounting industry?
01:13 – For Accounting Today, Dan says tax and tech is at the top of readers' minds
02:00 – Dan reveals a bit about AccountingWEB's approach to sharing relevant accounting news
03:04 – Jess says tax law changes are what keep accountants employed
03:48 – Dan says hyper-focusing too much on one specific topic, like tax, means you're missing out on the bigger and more important accounting-industry picture
05:15 – Like it or not, Jess says advisory is in your future,
06:39 – Dan says accountants need to realize that they're much more comfortable with change than they believe
07:47 – Don't forget that small and mid-sized firm owners are entrepreneurs, combining that perceived conservatism with a huge amount of risk
08:43 – Jess says the constant barrage of "Do Advisory" advice started with vendors
10:53 – Seth notes that there's a dark tech and automated cloud looming over the billable hour
11:38 – The concept of killing the billable hour isn't a new one
13:42 – Turn and face the change - The gentleman talk about the transformation from paper to digital in accounting media
14:20 – If you want to stay on top, you've got to be willing to meet your clients where they are
15:53 – Seth talks about the art of fine-tuning the accounting content to stay connected to readers
17:08 – Who's gonna drive you home? The data is - in media, and the accounting industry
18:35 – The guys talk "A" words - automation and advisory
20:49 – As advisory services start to play a bigger role, the bigger firms are starting to be more selective about their client lists
22:32 – Dan's theory - AI and advisory are going to position the smaller accounting firms for bigger success
23:41 – Jess says there are three levels, when it comes to the evolution of accounting - Let's do it, Help Me do it, and Leave Me Alone!
26:11 – Seth's conclusion - Automation enables greater profitability

Connect with our guests

Dan Hood, Editor-in-Chief of Accounting Today: https://www.linkedin.com/in/daniel-hood-3494ab49/
Seth Fineberg, Managing Editor of AccountingWEB: https://www.linkedin.com/in/seth-fineberg-86aa8663/
Jess Scheer, Executive Editor of Accountex Network:https://www.linkedin.com/in/jess-scheer-43038610/

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