Dan Kennedy's Magnetic Marketing Podcast

Better, Faster, Quicker Info-Marketing

5 snips
Feb 11, 2022
Diversifying your marketing strategies is crucial for success in today's competitive landscape. The worst number in business is one, as relying on a single approach won't cut it. Creativity shines through quirky stories, like a humorous encounter involving Disney and a car wash. The evolution of information marketing highlights the necessity of adaptable customer acquisition tactics. Enhancing customer value and fostering relationships are key to maximizing profits. Endorsements can significantly boost marketing efforts, making them a vital tool for growth.
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ANECDOTE

Disney, Car Washes, and Bubbles

  • Dan Kennedy shares a story linking Walt Disney, car washes, and a stripper named Bubbles to illustrate creative negotiation in business.
  • The story culminates in a car wash chain named Bubbles after a marriage and divorce linked to the deal.
INSIGHT

The Worst Number Is One

  • Relying on one product, marketing strategy, or location is risky and outdated.
  • Diversity in marketing and income streams creates stability and protects your business.
ADVICE

Maximize Customer Value

  • Maximize your customer's lifetime value by offering multiple products and services.
  • This lets you spend more to acquire customers and improves your business's profitability.
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