

Ed Sheeran Interview! On Overcoming Grief, Fighting for His Songwriting & A Career Full of Hits
17 snips Sep 12, 2025
Ed Sheeran, the global superstar known for his heartfelt songs and collaborations, opens up about overcoming grief and professional challenges while gearing up for his new album, Play. He discusses his journey from humble beginnings to stardom, emphasizing the importance of authenticity and genuine connections in music. The conversation touches on the emotional toll of plagiarism accusations and reflects on navigating personal loss. With humor, Ed also shares stories about British snacks and the complexities of maintaining relationships without modern technology.
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Campaigns Fit Your Audience
- Ed Sheeran tailors rollouts to his fanbase by using longer lead-ins and radio rather than surprise drops.
- He prioritizes songs that find steady audiences over instant streaming spikes.
Live Shows Define Success
- Risk excites Ed more than guaranteed chart positions; live-show impact is now his main success metric.
- He measures songs by how they land in concert and fit into the setlist.
Mentors Encouraged Embracing Successors
- John Mayer and Elton John personally encouraged Ed when younger artists threatened his place.
- Their support taught him to celebrate successors rather than resent them.