Kiss My Aesthetic Podcast 182. Effective Website Design with Inkpot Creative
Oct 1, 2024
38:29
Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement. KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following:
- Inkpot's origin story
- Inkpot's offerings
- How website behaviour has shifted over the years
- Website non-negotiables
- To share your prices or to not share your prices on your website
- Creating a digestible landing page
- Creating a compelling portfolio page
- What to add to your about page
- How to use Dubsado to collect info for clients
- Trends they're excited about in website design
- The importance of copywriters
- Things to think about when starting a rebrand or website