
The Daily The Sunday Daily: Bad Bunny Takes Over America
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Feb 1, 2026 Joe Coscarelli, New York Times culture reporter on pop music, and Jon Caramanica, NYT pop critic, unpack Bad Bunny’s rise from Puerto Rico to global stardom. They discuss his Grammy nominations, Super Bowl halftime slot, streaming-driven genre-bending, his choice to sing in Spanish, political activism and how the music industry shaped his trajectory.
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A Moment Of Cultural Supremacy
- Bad Bunny is poised to "subsume America" culturally with Grammy buzz and the Super Bowl stage in one week.
- His prominence marks a major Spanish-language breakthrough on U.S. cultural stages.
Reinventing Reggaeton Online
- Bad Bunny rose from Puerto Rico's reggaeton scene by innovating style and presentation on social platforms.
- He used genre-bending, fashion, and digital distribution to remake reggaeton for a global audience.
Streaming Broke The Gatekeepers
- Streaming platforms removed gatekeepers and let Bad Bunny reach listeners directly worldwide.
- This freedom enabled creative risks and discouraged language compromise for mainstream radio.


