Vintner's Daughter founder April Gargiulo is the first person to tell you that her product doesn't come cheap. Consider the brand's hero Active Botanical Serum, which retails for $185.
On the Glossy Beauty Podcast, Gargiulo insisted this price was despite leaner margins than what the beauty industry typically sticks to.
"They are criminal, as far as I'm concerned," she said. "If I priced the Active Botanical Serum based on traditional beauty margins, it would be well in the $400 range."
Gargiulo joined the our show to talk about how she started a single-product brand before it was the norm, her Asian market distribution strategy and the pressure to make sure her brand's second product just as much of a hit as her first.
The Glossy Beauty Podcast