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Snap Mafia: David Shim, founder of Read AI, on building a better future of work with AI and the story of his $175M acquisition by Snap
Aug 5, 2024
David Shim, founder and CEO of Read AI, has a rich background including leading Foursquare and founding Placed, which Snap acquired for $175M. In this discussion, he shares his journey, highlighting his 'aha' moment in location measurement. Shim explains how AI can transform meetings with summaries and enhance workplace efficiency. He also tackles the challenges of optimizing video conferencing during the pandemic and the significance of emotional engagement in communication. Get ready to explore the future of AI in work!
42:05
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Quick takeaways
- David Shim's journey from founding Placed, which linked ad exposure to store visits, showcases the impact of location analytics on business decisions.
- The launch of ReadAI represents a significant innovation in enhancing video meetings through AI by providing real-time engagement insights and effective summaries.
Deep dives
David Shim's Entrepreneurial Journey
David Shim's journey in the tech industry began with his experience at Quantcast, where he developed analytics using pixel tracking to monitor user behavior across websites. This early work laid the foundation for his understanding of mobile apps versus mobile websites, which he explored during the rise of the iPhone. Shim then co-founded Placed, a company that incentivized users to share their location data in exchange for monetary rewards, pioneering location analytics and targeting businesses based on user behaviors. His efforts culminated in a successful model that linked ad exposure to real-world store visits, demonstrating the power of data in driving business decisions.
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