Matt Clark knows what it takes to scale a business.  He’s the CEO of Amazing.com the creator of the most successful information product of all time - Amazing Selling Machines.  

He’s also the co-owner of Lifeboost, a company that he and his business partner Charles Livingston have grown from just $17k per month in sales to over $2 million in monthly sales in just a few short years.  So that begs the question - How did they do it?  That’s what we dive into in this episode.  We discuss their keys to scale both from a marketing and a product development standpoint.  Here’s a snapshot of what we cover:

- How focusing on the hook, headline and offer in their ads allowed them to scale from a few thousand in spend to over $400,000 in monthly Facebook spend.

- Their simple approach to testing and optimizing that doesn’t require any fancy software or split testing tools.

- How they are building their business to sell to the right investors

- How they forecast and measure to make sure they are constantly improving and hitting targets

- Mistakes they made while expanding their product line and their new approach to developing products

- How to better listen to customers

- More!