Building your Brand Inheriting 1 Million Followers with Ilana & Katie from Goodtype
In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it’s like operating such a large platform.
Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025.
Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way.
Episode Highlights:
03:37 Building a Business Together
17:51 Acquiring Good Type
23:59 Transitioning and Earning Trust
27:00 Navigating Follower Dynamics
29:22 Challenges of Virality
31:53 Humility and Ego Management
44:53 The Reality Behind Social Media
Mentioned in the Episode
Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website.
Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and recorded by me and produced by Lucy Lucraft.
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