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Search with Candour - SEO podcast
How SEO Changed in 2024: The web almanac with Jamie Indigo
Jan 6, 2025
Jamie Indigo, a Technical SEO expert and author of the Rich Snippets newsletter, shares insights from the 2024 Web Almanac. The conversation dives into the significant changes in SEO, including the rising impact of AI and the pivotal role of robots.txt. Jamie discusses the evolution of Core Web Vitals and how structured data is becoming essential for user experience. He highlights the need for clearer communication around SEO directives and reflects on the future of SEO in an ever-changing digital landscape.
53:13
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Quick takeaways
- The Web Almanac highlights a paradigm shift in technical SEO methodology by examining both home pages and inner pages distinctly for better data insights.
- Increased awareness of robots.txt among developers indicates a move towards more responsible content management and control over search engine interactions.
Deep dives
Introduction to the Web Almanac
The Web Almanac serves as a significant resource for understanding the state of the web, offering insights derived from the analysis of millions of web pages. This initiative, led by the HTTP Archive, involves crawling approximately 17 million pages and allows researchers to examine vast amounts of data to gauge changes and trends in web practices. The approach of studying both home pages and inner pages this year marks an evolution in methodology, revealing different behaviors and patterns between these page types. By closely analyzing this data, stakeholders can better comprehend technical SEO dynamics and their implications for website performance.
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