Jamie Indigo, a Technical SEO expert and author of the Rich Snippets newsletter, shares insights from the 2024 Web Almanac. The conversation dives into the significant changes in SEO, including the rising impact of AI and the pivotal role of robots.txt. Jamie discusses the evolution of Core Web Vitals and how structured data is becoming essential for user experience. He highlights the need for clearer communication around SEO directives and reflects on the future of SEO in an ever-changing digital landscape.
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insights INSIGHT
Web Almanac Methodology
The Web Almanac analyzes 17 million web pages, including home and inner pages, to understand how the web works.
Inner pages are crucial to analyze as they often differ significantly from homepages in terms of complexity and behavior.
insights INSIGHT
Homepage vs. Inner Page
Homepages often have simpler designs and fewer elements compared to inner pages.
Inner pages tend to accumulate more features and content, making them "chonky."
question_answer ANECDOTE
Web Almanac Process
The Web Almanac team sometimes misses deadlines due to their curiosity and the vastness of the data.
Despite being a volunteer project, the team strives for consistency and accuracy in their analysis.
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In 'The Dark Forest', Earth faces an impending alien invasion by the Trisolarans in four centuries. The Trisolarans have sent sophons, advanced subatomic particles, to monitor all human activities, making Earth's defense plans vulnerable. To counter this, the Wallfacer Project is initiated, where four men, including Luo Ji, a Chinese astronomer and sociologist, are given unlimited resources to develop secret strategies hidden from both Earth and Trisolaris. The novel explores themes of human nature, existential dread, and the philosophical implications of the Fermi Paradox, using the metaphor of the 'dark forest' to describe the universe as a place where civilizations must hide and be cautious to survive.
In the first episode of 2025, host Jack Chambers-Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being.
Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future.
Jamie also highlights AI's rising influence, the importance of robots.txt, Core Web Vitals updates, and structured data advancements.
Maggie Appleton Dark Forest: https://maggieappleton.com/ai-dark-forest
https://youtu.be/1OvasjokuaA?si=UBNiK07uyWHjd2HX by Jess Sankhavaram-Peck
Chapters
00:00 Welcome to 2025: Kicking Off the New Year
01:11 Sponsored by SE Ranking https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour
02:45 Introducing Jamie Indigo: Technical SEO Expert
03:56 What is the Web Almanac?
04:43 Exploring the Methodology: Data and Analysis
13:47 Dynamic Rendering and Robots.txt: Trends and Changes
Search with Candour - SEO podcast 