How SEO Changed in 2024: The web almanac with Jamie Indigo

18 snips

Jan 6, 2025

Jamie Indigo, a Technical SEO expert and author of the Rich Snippets newsletter, shares insights from the 2024 Web Almanac. The conversation dives into the significant changes in SEO, including the rising impact of AI and the pivotal role of robots.txt. Jamie discusses the evolution of Core Web Vitals and how structured data is becoming essential for user experience. He highlights the need for clearer communication around SEO directives and reflects on the future of SEO in an ever-changing digital landscape.

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INSIGHT

Web Almanac Methodology

The Web Almanac analyzes 17 million web pages, including home and inner pages, to understand how the web works.
Inner pages are crucial to analyze as they often differ significantly from homepages in terms of complexity and behavior.

INSIGHT

Homepage vs. Inner Page

Homepages often have simpler designs and fewer elements compared to inner pages.
Inner pages tend to accumulate more features and content, making them "chonky."

ANECDOTE

Web Almanac Process

The Web Almanac team sometimes misses deadlines due to their curiosity and the vastness of the data.
Despite being a volunteer project, the team strives for consistency and accuracy in their analysis.

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