How To Turn Content Into Your #1 Lead Source (w/ Neel Dhingra)

If you hate prospecting, cold calling, door knocking, chasing people who don't want to talk to you, this episode is for you.

Join Andrew Flachner on the Playmakers Podcast as he sits down with Neel Dhingra, the founder of Forward Academy and creator of the Forward Event. He's built a massive following in real estate and mortgage, and his philosophy is simple: visibility beats ability. If you're great at what you do but nobody knows it, you're leaving money on the table.

Neel started as a loan officer making decent money but being treated like a vendor. One night, burnt out and frustrated after yet another client ghosted him, he decided to try something different: content. His early videos were cringe-worthy (his words), but he pushed through. Within months, he went from chasing deals to having them come to him. Eventually, his business 10X'd—not because of market conditions, but because he had a megaphone.

What you'll hear in this episode:
- Why “cringe before they binge” is the mindset shift you need
- The 3 C's framework
- How to "news hack" your way to 5-10X more views
- Why most agents market to the wrong 95% of their audience
- The exact 90-day content plan for someone starting from zero
- How to make your first content marketing hire
- The minimum viable setup
- Why you should "scale the unscalable" in your DMs
- How Neel went from loan officer to building a multi-7-figure education business

If you're an agent or LO who knows you're good but feels invisible, this episode will show you how to turn content into your number one lead generation strategy.

01:31 Intro
02:30 From Vendor to Authority: Neel's Breaking Point
06:03 The One Moment That Changed Everything
07:24 When Content Stops Feeling Like an Experiment
10:16 Dealing With Haters and Negative Comments
14:47 Visibility Beats Ability: What It Actually Means
15:47 The 80% You're Ignoring (And Why You're Stuck)
21:02 Your First Content Operating System
26:33 Start Broad, Go Narrow: The TAM Strategy
32:07 Building Your First Content Team
36:11 Earning Attention Every 2-3 Seconds
38:52 "It Goes Down in the DM": Automation + Personal Touch
45:47 The 90-Day Content Plan From Zero
48:31 The Three C's: Content, Connection, Conversion
53:02 Stop Doing This to Make Room for Content
56:12 From Personal Brand to Education Empire
58:40 Outro

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