Clients from Content Creator Advice: What To Listen To And What To Ignore
22 snips
Aug 16, 2023 Ex-dentist-turned-creator Kieran Drew shares ideas on making an impact and income through writing online. The podcast covers email marketing, sales strategies, regrets in building a business, the importance of focus and spending money, impactful courses, actionable content, and the significance of writing for high impact.
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Choose Email Or Newsletter Intentionally
- Decide whether email is a delivery mechanism for sales or the newsletter is the product and position it accordingly.
- Avoid bait-and-switch: align how you acquire subscribers with what you will actually send them.
Short Sequences And Right People
- In email sequences, get to the point and mention your offer early instead of delaying promotion.
- Target the right people to your list so conversion rates reflect product-market fit, not vanity signups.
Make Newsletters Reader-Focused And Habitual
- Make your newsletter about the reader and help them reach the transformation they want, not a personal diary.
- Send consistently to become a reader habit and use link data to surface interested segments for offers.