Creator Advice: What To Listen To And What To Ignore
Aug 16, 2023
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Ex-dentist-turned-creator Kieran Drew shares ideas on making an impact and income through writing online. The podcast covers email marketing, sales strategies, regrets in building a business, the importance of focus and spending money, impactful courses, actionable content, and the significance of writing for high impact.
Invest in targeted content promotion to reach a larger audience and increase engagement.
Outsource repetitive tasks and invest in logistical help to improve efficiency and focus on high-value activities.
Increase prices to attract higher-quality clients, establish a stronger brand image, and achieve long-term sustainability.
Deep dives
Investing in Promoting Your Content
Paying to promote your content, especially in the beginning, is a worthwhile investment. Promoting your content helps you reach a larger audience who may not have seen it otherwise. By targeting specific groups that align with your content, you can increase visibility and engagement. Don't just boost posts to random audiences, but rather develop a strategic approach to target the right people.
Hiring Logistical Help
Investing in logistical help, whether it's full-time or part-time, can be a smart move for creators who need assistance with repetitive and basic tasks. This kind of help can free up your time to focus on higher-value activities and allow for better efficiency. Consider outsourcing tasks like editing, uploading, or other administrative work to ease your workload and improve productivity.
Charging More
Creators often underestimate their value and undercharge for their work. By increasing your prices, you attract higher-quality clients and establish a stronger brand image. Higher prices can also contribute to long-term sustainability and profitability. Keep in mind that although it may initially cost you some sales, charging more can lead to better returns in the long run.
Investing in Books over Courses
Books are often an underrated investment for creators. While courses can sometimes disappoint, many books provide valuable insights and knowledge without breaking the bank. Books allow for self-paced learning and can offer specific insights even if the entire book isn't relevant. Consider prioritizing valuable books that align with your interests to gain valuable knowledge and inspiration.
Paying for Social Media Strategy
Instead of overpaying for social media management, invest in social media strategy. Hiring an expert who can help develop a sound and effective strategy for your social media content is more valuable than simply outsourcing posting and scheduling. A strategic approach will guide your content creation, maximize engagement, and help build your brand presence across different platforms.
Today my guest on the I Want To Know podcast is Kieran Drew. Kieran is an ex-dentist-turned-creator who shares ideas on how to make an impact and income by writing online. You can find him on Twitter, where he's built a huge audience of over 166,000 people, or check out his weekly newsletter, Digital Freedom, for deep dives and creator business advice. Recently he had a six-figure launch with his new product, High Impact Writing, and he's here today to try to work out what to do next as he scales his business.
Here are some of the most valuable moments in our conversation:
00:00 - Introduction 12:12 - 3 Keys To Email Marketing Mastery (Don't Do What This Guy Did!) 15:29 - The Newsletter Subscriber Loyalty Test 42:51 - Buy Books, Not Courses