Agency Bytes Ep 129 - Natasha Golinsky, On Purpose Projects – Mindset Matters: The Key to Entrepreneurial Success
In episode 129, I talk with Natasha Golinski, founder of On Purpose Projects, a custom web and e-commerce dev agency. Natasha is a three-time Canada Women of Influence nominee, a mom of three, and a breast cancer survivor—and she’s built her business around the belief that mindset is everything.
We dig into how she went from “accidental agency owner” to leading a zero-meeting, all-contractor team for over a decade, and why journaling, EFT (tapping), and surrounding yourself with the right people are critical to surviving the entrepreneurial rollercoaster. Natasha also shares how a cancer diagnosis forced her to hire ops support—and ultimately led to one of her agency’s biggest months ever.
This episode is a masterclass in grit, leadership, and the mental game of entrepreneurship.
Key Bytes
• Mindset is the job. Natasha starts most days with journaling and EFT to reset anxiety and focus.
• Zero meetings, high loyalty. A culture of respect, gratitude, and no drama keeps her contractor team thriving.
• Protect your people. Leadership means absorbing the stress and passing the praise.
• Say no early. Guardrails in discovery protect the team from toxic clients.
• Crisis as catalyst. Cancer forced Natasha to let go of ops—and it unlocked growth.
• Community matters. No one is self-made—surround yourself with peers who lift you up.
• Focus sharpens delivery. On Purpose Projects does dev only—like a food truck that just serves crepes.
Chapters
00:00 Welcome & Natasha’s background
02:12 Accidental agency beginnings
04:45 Mindset, marketing, and money: her founder lane
07:30 Morning pages & EFT as daily reset tools
11:05 Cancer diagnosis, hiring ops, and a breakthrough month
15:20 Building loyalty in a zero-meeting contractor culture
20:22 Client red flags & protecting your team
23:50 Why no one is self-made: the role of community
26:30 Rapid-fire fun: karaoke, first impressions, food truck metaphor
28:55 Closing thoughts
Natasha Golinsky is the founder of an award-winning web development and ecommerce agency, a three-time nominee for the Canada Women of Influence® Award, and a tireless champion of female agency owners. Natasha’s also a mom of three and a breast cancer survivor who brings grit, heart, and a deep sense of purpose to everything she does. I’m thrilled to dig into her journey, her mission, and the lessons she’s learned along the way. Natasha, welcome to the show.
Award-winning web development & ecommerce agency founder | Champion & connector of female agency owners | 3x nominee Canada Women of Influence® Award | Breast Cancer Butt-Kicker | Mom x 3