Why Some Ad Platforms Will Struggle in The Future #2293

[00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future.

[00:26] How Apple’s privacy changes have slashed ad ROI across platforms.

[00:59] The impact it will have when Google follows in Apple’s footsteps.

[02:05] How App Tracking Transparency helped Apple boost its own ad business.

[02:58] Why you win if you have first-party data.

[03:05] Why you need to be prepared and take an omnichannel approach to marketing.

[03:25] The importance of building an audience and a loyal community.

[04:03] Why you can’t rely solely on Meta or Google for digital marketing.

[04:16] That’s it for today! Don’t forget to rate, review and subscribe!