Publish & Prosper Beyond the Algorithm: Relationship Marketing for Authors & Publishers [Live From London Book Fair]
Recorded Live from London Book Fair!
In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts to satisfy algorithms). We debate the merits of both strategies and share actionable steps to use them together to grow your brand.
Dive Deeper
💡 Watch the Session on YouTube
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Sound Bites From This Episode
🎙️ “Human impressions over digital impressions. If you take nothing else away today, write that down. Human impressions over digital impressions. Every day, all day.”
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