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Quick takeaways
- Having an email list for your YouTube channel is essential for staying in touch with your audience and nurturing potential customers.
- Utilizing a three-bucket strategy consisting of discoverable, community, and sales videos can strategically promote your email list without overwhelming your viewers with constant sales pitches.
Deep dives
The Importance of an Email List for YouTube Creators
If you're treating your YouTube channel as a business, having an email list is essential. An email list allows you to stay in touch with your audience, especially those who check their emails multiple times a day compared to checking YouTube. It provides an opportunity to build relationships, earn trust, and nurture potential customers. Creating a lead magnet, such as a valuable guide, is crucial to incentivize viewers to sign up for your email list. Tools like ConvertKit or Mailchimp can help you manage and automate your email campaigns. By utilizing a three-bucket strategy involving discoverable, community, and sales videos, you can strategically promote your email list without overwhelming your viewers with constant sales pitches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode