Having an email list for your YouTube channel is essential for staying in touch with your audience and nurturing potential customers.
Utilizing a three-bucket strategy consisting of discoverable, community, and sales videos can strategically promote your email list without overwhelming your viewers with constant sales pitches.
Deep dives
The Importance of an Email List for YouTube Creators
If you're treating your YouTube channel as a business, having an email list is essential. An email list allows you to stay in touch with your audience, especially those who check their emails multiple times a day compared to checking YouTube. It provides an opportunity to build relationships, earn trust, and nurture potential customers. Creating a lead magnet, such as a valuable guide, is crucial to incentivize viewers to sign up for your email list. Tools like ConvertKit or Mailchimp can help you manage and automate your email campaigns. By utilizing a three-bucket strategy involving discoverable, community, and sales videos, you can strategically promote your email list without overwhelming your viewers with constant sales pitches.
Growing Your Email List from YouTube
To grow your email list from your YouTube channel, it's important to first serve your audience with discoverable videos that provide value and address their pain points. These videos should aim to attract a wider audience and engage them with your content. Community videos further establish the know, like, and trust factor. By consistently delivering content that resonates with your target audience, you increase the probability of them signing up for your email list. Finally, sales videos should be dedicated to pitching your lead magnet, such as a free guide or course, specifically designed to solve their problems. The goal is to convert viewers into subscribers, creating an engaged and receptive audience for future promotions.
Email List Strategy and Building Relationships
Building and nurturing an email list requires a robust strategy. After getting viewers to sign up and receive your lead magnet, it's crucial to follow up with a series of emails that provide additional value and establish your credibility. A well-thought-out newsletter, consisting of high-value content and minimal sales pitches, helps to foster long-term relationships with subscribers. Offering promotions or products related to your audience's interests can be done periodically, while maintaining the focus on delivering value. Email marketing platforms like ConvertKit or Mailchimp can assist in managing and automating your email campaigns, allowing you to effectively engage with your audience.
Practical Tips for Starting an Email List
Starting an email list doesn't require everything to be perfectly in place. All you need is a website or tools like ConvertKit that offer landing page creation. Create an enticing lead magnet, such as a PDF guide or worksheet, to incentivize viewers to sign up. Keeping the sign-up process simple by only asking for their first name and email address helps increase personalization and open rates. Focus on delivering value and building trust through strategic video content rather than constantly pushing for email sign-ups. Remember, having an email list is a powerful tool to stay connected with your audience and provide ongoing support and value.
If you're treating your YouTube Channel like a business, something that goes hand-in-hand with that is an email list. Do you have an email list for your channel? Do you know how to grow it? Do you need convincing that it's a good idea to have one? We will discuss all of that today.
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