Emir Atli: Content-Led Growth Isn’t Optional Anymore

This week on UnF*ck My Start Up, we brought in the best-dressed man on LinkedIn — Emir Atli, CRO of HockeyStack.

Emir breaks down how the smartest SaaS teams are using content, brand, and personal voice to generate real pipeline — without acting like a spammy leadgen bro. We talk playbooks, demand levers, and what founders need to understand before they hit scale.

If you think brand doesn’t close deals, this one’s going to change your religion.

Timestamps:
01:10 – The LinkedIn flywheel: why content > cold outbound
08:45 – Building a content-led revenue org
14:30 – Why most SaaS teams aren’t even tracking what matters
19:50 – Balancing personal brand vs. company voice
25:40 – The hidden power of founder-led distribution
32:15 – Where demand actually comes from in 2025

🎥 Full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4
🔗 Connect with Emir: https://www.linkedin.com/in/emircatli/
🔗 Check out HockeyStack: https://www.hockeystack.com/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/