Dig In 42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research
“How do you get to your ideas? How do you know what matters? How do you know what inspires your consumer?”
Asking those questions highlights how this week’s guest is a natural big-picture thinker. Doug Healy, Senior Director, Consumer Insights for Gatorade at PepsiCo, has been in insights his entire career. For him, it’s all about solving problems and embedding yourself within the lives of your consumers.
Meagan and Doug discussed the similarities between insights professionals and architects, the importance of foundational research, and changing the perception of what it means to be part of an insights team.
Tune in to learn:
- Why consumers aren’t changing as quickly as everyone thinks
- Advice for people looking to have a career in insights
- How insights are more about strategy and aren’t just about the numbers
- The tactical elements of market research SaaS technologies
It was too much fun chatting with Doug. We could have probably kept talking for hours. Maybe it’s because of his passion for insights. Or maybe it’s because he said he’d be an improviser in an alternate life. While we bet Doug would have been great at that, we suspect it’s probably the passion.
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