Scouting for Growth Previsico's CEO + co-founder on predicting and preventing flood risk
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Dr. Avi Baruch, co-founder and COO of Previsico, and Jonathan Jackson, co-founder and CEO of Previsico. Previsico is a surface water flood forecasting specialist, enabling people and organisations to minimise the impact of flooding.
Flooding cost the global economy more than $82 billion in 2021, accounting for nearly a third of all losses from natural catastrophes, reports the Swiss Re Institute in a 2022 study. Estimates from Statista show that 29 million people were affected by Flooding in 2021. Flooding is the second largest weather-related peril after droughts.
During the course of the podcast, Avi, Jonathan, and Sabine discuss: 1) Flooding and the difference between natural hazards and man-made disasters, 2) Previsico’s four step-method to reduce flood risk, 3) build back better and why we ought to protect the small and medium-sized business from flooding, 4) protect, predict, prevent and 5) top tips to reduce the risk of flood.
KEY TAKEAWAYS
- During the course of my PhD, I realized that academia wasn’t for me, but saw so much potential in the technology we were building to monitor flood water in real time to give early warnings. I felt the only way to really get it to be used effectively on the ground was to spin-out the company. We explored quite a few different markets to find out which would be served best by it and that’s where I met Johnathan.
- In order to reduce flood risk, there are four main steps we recommend you take: Step 1 – Understand your risk, there are a lot of really good risk-monitoring products already out there on the market. Step 2 – Invest in the right risk measures, these include flood defences or setting up non-return valves. Step 3 – Have a flood action plan, knowing what to do when you’re expecting a flood, moving stock, turning electricity off, who’s responsible for the response? Step 4 – Use an early warning system, this is the final part of the jigsaw when building flood resistance. If you take all those steps you can substantially reduce the risk and hopefully prevent a disaster from ever occurring.
- Resilience measures are often really simple things, like turning off the gas, electricity, water. That alone can save a huge amount. Moving your car to a safer place, really simple stuff that makes a huge difference. People in communities like Hebden Bridge in Yorkshire, for example, where back in 2015 they were closed down for months after a flood are not reopening after three days, it’s a massive change because they understand what to do. Other communities that are not used to floods are more challenging because you’ve got to know what to do with the warning you’ve been given.
- COP26 made a big play around the fact that the UK government cannot defend the country against flood, the country has to learn to adapt to flood, and adaptation means starting to take responsibility for flood plans and resilience measures. That’s being backed up by the insurance industry making really important moves in terms of ‘build back better’, where a property has been hit by flood, that homeowner will be given up to £10,000 additional funding by a number of insurers to help them put in flood resilience measures to protect against flood going forward.
BEST MOMENTS
‘Flood risk is rising, there’s more extreme weather, the weather is more volatile, climate change is causing heavier downpours – particularly in the summer – and longer, wetter winters.’
‘There’s no such thing as a natural disaster. There’s natural hazards and human disasters. If you know where the hazard is going to be and you are able to prepare for it effectively, it doesn’t need to be a disaster.’
‘If people are used to having to cope with floods they tend to know what to do. Our solution is a great value-add that we can bring to that situation.’
‘We shouldn’t be building new developments on floodplains, especially when we haven’t fully addressed the impact that flooding will have on those properties.’
ABOUT THE GUEST
Avi Baruch
LinkedIn: https://www.linkedin.com/in/avinoam-avi-baruch/
Jonathan Jackson
LinkedIn: https://www.linkedin.com/in/jonathan-jackson-a393102/
About Previsico
Previsico is a surface water flood forecasting specialist enabling people and organisations to minimise the impact of flooding. Backed by Foresight Group and underpinned by two decades of research at Loughborough University, Previsico’s world-leading solution is used by insurers, businesses, and the government to reduce losses. Our mission is to be the leading global provider of cutting-edge flood prediction that saves lives and livelihoods while significantly reducing the cost of flooding. Having launched in January 2019, we have a growing team of ~25 people with offices in Loughborough and London.
Website: https://previsico.com/
ABOUT THE HOST
Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers & accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.
Twitter: SabineVdL
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