Daniel Priestley, successful entrepreneur and master of the art of influence, discusses the importance of personal branding, consistent content creation, and the power of influence in building connections and making an impact. He also highlights the upcoming event called the Deep Dive where influence as a coach will be discussed.
Pitching is about persuading others and making a lasting impact, not just answering questions or sharing backstory.
Consistently creating and sharing content builds trust and engagement with audiences.
Creating a well-rounded product ecosystem enhances trust, attention, and profitability.
Deep dives
Pitching and Influencing: The first step to becoming a Key Person of Influence
To become a Key Person of Influence, the ability to pitch is crucial. It involves enrolling people into new ways of thinking or behaving. Pitching is not about answering questions or sharing backstory. It's about persuading others and making a lasting impact.
Prolific Beats Perfect: The power of creating and publishing content
Being prolific in content creation is more important than striving for perfection. Successful individuals and businesses focus on consistently creating and sharing content. Prolific content creation helps build trust and engagement with audiences, even if not every piece of content becomes a hit.
Building a Product Ecosystem: Creating a holistic offering
Creating a product ecosystem is essential to maximize business performance. The ecosystem consists of four categories: a gift (free content that provides value without expecting anything in return), a product for prospects (an easy way to engage with potential customers), a core offering (the main product or service provided), and a product for clients (extended journey offerings). Creating a well-rounded product ecosystem enhances trust, attention, and profitability.
Ascending Transaction Model: Ascending to higher value offerings
The ascending transaction model emphasizes providing value at each step of the customer journey. Instead of using the traditional funnel concept, the goal is to create an ascending exchange of value. Each step should offer valuable products or services, making customers feel comfortable and eager to progress to higher value offerings.
The Importance of Building an Ecosystem of Companies
The podcast episode highlights the significance of creating an ecosystem of companies within an accelerator program. By having a group of agencies that provide services at different stages of business growth and scaling, the accelerator ensures that these agencies always have access to great clients, making them more profitable. Additionally, the podcast discusses the acquisition of companies and the establishment of a technology platform called Score App, which uses online scorecards to generate data-rich leads by collecting personalized information from users. This approach helps in providing tailored recommendations and experiences to customers.
The Shift towards Data Analytics and Personalization
The podcast emphasizes the growing trend of data analytics and personalization in marketing. It discusses how campaigns during the U.S. presidential elections served as pivotal moments for marketing trends. Specifically, the podcast explores the shift from social media engagement to data analytics and hyper-personalization. It highlights the importance of collecting and leveraging data to create highly personalized experiences for customers. The integration of machine learning and scorecards in businesses enables deeper insights into customer preferences, allowing entrepreneurs to have meaningful and tailored conversations with their target audience.
Ever wondered what the magic ingredient is that sets influential coaches apart? Well, it's none other than the art of influence. And today’s guest, Daniel Priestley, is the master of this craft. Daniel is the person who doesn't just talk the talk; he walks the walk, and you're going to see it shine through in this conversation.
Today's episode features an interview Daniel did with the entrepreneurial extraordinaire, Chris Do. Daniel is not just a successful entrepreneur; he's taken businesses from scratch to multimillion-dollar wonders and his book “Key Person of Influence” is dynamite for coaches.
Also, Join Daniel and me for an exclusive event in October in Los Angeles, on harnessing the power of influence to drastically improve your business and make a real difference to your clients. Head over to https://richlitvin.com/deep-dive/
Love. Rich
PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules
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