Using Questions as Business Development Tools

In this podcast episode, the hosts emphasize the power of using questions as business development tools. They highlight the importance of understanding the acute problems that potential clients face and using them as an entry point to deeper financial conversations. By addressing specific questions and providing guidance and education around them, financial advisors can build trust and create meaningful connections with clients. The example of asking a physical therapist about their financial questions and using that as an opportunity to introduce financial concepts is given to illustrate this strategy.