
Elementality for Financial Advisors | Elements Financial Vitals System™
Prospect Power Up: Answer Questions First
Feb 6, 2024
Learn the power of answering financial questions to start conversations and build relationships. An analogy between financial planning and the medical industry is discussed. Addressing clients' acute problems first is key. Understanding the emotional side of the job is vital. Strategies for answering financial questions effectively and the importance of niche marketing are explored.
27:06
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Quick takeaways
- Understanding clients' acute problems and addressing them can lead to meaningful financial conversations and build trust.
- Using questions as a marketing tool helps financial advisors engage potential clients, demonstrate their expertise, and establish long-term relationships.
Deep dives
Using Questions as Business Development Tools
In this podcast episode, the hosts emphasize the power of using questions as business development tools. They highlight the importance of understanding the acute problems that potential clients face and using them as an entry point to deeper financial conversations. By addressing specific questions and providing guidance and education around them, financial advisors can build trust and create meaningful connections with clients. The example of asking a physical therapist about their financial questions and using that as an opportunity to introduce financial concepts is given to illustrate this strategy.
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