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The Fort - An Entrepreneurship Podcast

#343 - Yossi Levi - Founder @ CarDealershipGuy - Taking the Auto Industry By Storm

Mar 19, 2024

Yossi Levi discusses his journey to building Car Dealership Guy, driving growth on social media. Topics include making CDG a full-time business, the value of podcasts, and the future of the car industry.

01:24:53

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Quick takeaways

Understanding target audience desires is key for social media growth.

Providing market-focused insights attracts investors and broadens audience interest.

Implementing a structured content strategy is essential for managing diverse content forms.

Deep dives

Building a Social Media Presence

In the early days of growing a social account, it is crucial to understand the target audience and provide valuable content that revolves around making money, saving money, or gaining knowledge. The primary drive for people on social media is centered around these key aspects, with entertainment being an additional factor. Focusing on creating content that caters to these fundamental desires leads to audience engagement and growth.

Taking Business Risks and Achieving Success

Mapping Different Types of Content for Efficient Workflow

Demand Drives Price Adjustments

Embracing key inflection points for success

1.

Introduction

2min

2.

Evolution in the Automotive Industry and Career Journey

4min

3.

Opportunities and Revenue Models in the Car Business

3min

4.

Rise, Challenges, and Wind Down of Online Auto Retailer

30min

5.

Exploring the Value of Anonymity for Sharing Insights Online

2min

6.

Building a Media Business from Automotive Insights

22min

7.

Navigating Transparency and Industry Insights in the Automotive Sector

17min

8.

Navigating the Turbulent Waters of the Auto Industry

4min

Car Dealership Guy is currently the fastest-growing automotive media brand in the U.S and has captivated audiences with its top-rated podcast, weekly newsletter, and viral social channels, boasting a combined 80+ million impressions per month.

On this episode, Chris and Yossi discuss:

Yossi’s early career that lead to CDG
How he grew the brand into a full-time business
What it takes to drive meaningful growth on social media
The state of the car industry in 2024

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Links

Car Dealership Guy

The CDG Podcast

Car Dealership Guy on X

Who The F*ck is Car Dealership Guy - Reveal Video

Topics

(00:00:00) - Intro

(00:03:32) - Yossi’s early career and car industry insights

(00:12:39) - Buiding Gettacar

(00:26:51) - Building Car Dealership Guy

(00:32:24) - Content & growth inflection points

(00:41:07) - Deciding to make CDG a full-time business

(00:47:07) - The content flywheel

(00:51:54) - The value of Podcasts

(00:56:12) - What channels matter to you?

(01:03:46) - Yossi’s decision to make himself public

(01:10:47) - What is the big vision for CDG?

(01:15:51) - What does Apple dropping their vehicle project mean?

(01:19:57) - What’s captivating you right now in the industry?

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