Exploring the Value of Anonymity for Sharing Insights Online

Car Dealership Guy is currently the fastest-growing automotive media brand in the U.S and has captivated audiences with its top-rated podcast, weekly newsletter, and viral social channels, boasting a combined 80+ million impressions per month.

On this episode, Chris and Yossi discuss:

• Yossi’s early career that lead to CDG
• How he grew the brand into a full-time business
• What it takes to drive meaningful growth on social media
• The state of the car industry in 2024

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Links

Car Dealership Guy

The CDG Podcast

Car Dealership Guy on X

Yossi on X

Who The F*ck is Car Dealership Guy - Reveal Video

Topics

(00:00:00) - Intro

(00:03:32) - Yossi’s early career and car industry insights

(00:12:39) - Buiding Gettacar

(00:26:51) - Building Car Dealership Guy

(00:32:24) - Content & growth inflection points

(00:41:07) - Deciding to make CDG a full-time business

(00:47:07) - The content flywheel

(00:51:54) - The value of Podcasts

(00:56:12) - What channels matter to you?

(01:03:46) - Yossi’s decision to make himself public

(01:10:47) - What is the big vision for CDG?

(01:15:51) - What does Apple dropping their vehicle project mean?

(01:19:57) - What’s captivating you right now in the industry?

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