Episode 1: How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth Hagen
Oct 16, 2022
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Mary Beth Hagen, founder of TITAN Aesthetic, shares her journey in the aesthetics industry, highlighting her experience with BOTOX® and the founding of her recruiting agency. She emphasizes the importance of hiring and retaining skilled injectors in a post-COVID world, advocating for innovative training and retention strategies. The discussion addresses the impact of social media on industry perceptions and stresses the need for authenticity. Hagen also outlines the structured approach to fostering a supportive culture for injectors, ensuring patient care and business success.
Mary Beth Hagen emphasizes the evolving competition in the med spa industry, necessitating differentiation and effective marketing strategies for practice owners.
The podcast discusses the critical need for product integrity in aesthetics, highlighting the risks of counterfeit products and the importance of sourcing from reputable channels.
Retention strategies for top injectors focus on open communication, professional development opportunities, and treating injectors as partners to improve loyalty and performance.
Deep dives
Mary Beth Hagan's Journey in Aesthetics
Mary Beth Hagan has an extensive background in the aesthetics industry, spanning nearly two decades. She began her career with the original distributor of Restylane and subsequently worked with Allergan, focusing on sales and marketing. Her experiences included launching significant marketing initiatives such as the Crow's Feet indication for Botox. Frustrated by constant travel, she founded Titan Aesthetic Recruiting in 2017 to support and train new injectors, emphasizing the importance of a solid foundation in aesthetics.
Challenges in the Aesthetic Industry
The aesthetic landscape has significantly evolved, leading to increased competition for med spa owners. The rise of med spas has made it common to find multiple competitors in close proximity, complicating marketing efforts for practice owners. The definition of a med spa has become blurred as various health practitioners extend their services into aesthetics. This shift emphasizes the need for spa owners to differentiate their practices and address the challenges posed by aggressive competition.
Product Integrity and Safety Concerns
Mary Beth highlighted the importance of product integrity within the aesthetics industry, particularly concerning the sale of illicit or counterfeit products. During her tenure at Allergan, she played a pivotal role in shutting down illegal importation rings, helping to maintain high standards for consumer safety. Such integrity is crucial, especially given the rapid influx of various products from overseas that can compromise patient safety. Ensuring that all products are sourced through reputable channels is essential to protecting both practitioners and patients.
Retention Strategies for Injectors
Retaining top injectors has become a crucial focus for med spa owners, particularly as the job market becomes increasingly competitive. Key strategies include fostering open communication, providing education and training opportunities, and creating promotional pathways for growth. Implementing tenure bonuses or profit-sharing models can also stimulate loyalty and encourage injectors to stay invested in the practice's success. By viewing injectors as partners rather than mere employees, practices can enhance retention and overall performance.
The Importance of Communication in Practices
Effective communication is the linchpin for successful hiring, staffing, and employee satisfaction in aesthetic practices. Regular discussions about practice goals, financial realities, and expectations foster a collaborative environment where everyone is aligned. Educating staff about the intricate financial dynamics of running a medical practice can reshape their understanding and investment in their roles. Ultimately, prioritizing patient care while encouraging transparency in business operations creates a thriving practice atmosphere.
Welcome to episode 1 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors.
Mary Beth Hagenfounded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong knowledge base within the industry while working at both Medicis (now Galderma) and Allergan. While the BOTOX® Cosmetic product manager, she supported the launch of the Crow’s Feet Lines indication and created marketing programs like BOTOX® for Friends (BFF). She also worked closely with the FDA to protect the supply chain from importers and to protect providers that do business with strong ethics. As the National Account Director, she worked with corporately-directed organizations in aesthetics and understands the clinical and business side of aesthetic injectables.
Working with injector and physician key opinion leaders within the industry helped her develop the concept behind TITAN Aesthetic. Top injectors combine art and medicine to provide the best patient outcomes, so Mary Beth developed the TITAN Aesthetic Screening™ protocol to identify potential injectors with innate aesthetic aptitudes and strong communication skills. Patient safety and natural results should always be top of mind for aesthetic providers and Mary Beth hopes that bringing new injectors into the market with the right foundational training can help support great patient outcomes for years to come.
** TITAN Membership program is a yearly membership offering ongoing peer-to-peer education via 2-3 webinars/week and an archive library of more than 50 recorded videos on a variety of aesthetic topics, all provided “By injectors, For Injectors”. Business membership program starts in January as well! Here is the link to join: https://titanaestheticrecruiting.com/product/injector-membership/
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