Med Spa Success Strategies
Episode 1: How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth Hagen
Oct 16, 2022
Mary Beth Hagen, founder of TITAN Aesthetic, shares her journey in the aesthetics industry, highlighting her experience with BOTOX® and the founding of her recruiting agency. She emphasizes the importance of hiring and retaining skilled injectors in a post-COVID world, advocating for innovative training and retention strategies. The discussion addresses the impact of social media on industry perceptions and stresses the need for authenticity. Hagen also outlines the structured approach to fostering a supportive culture for injectors, ensuring patient care and business success.
55:57
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Quick takeaways
- Mary Beth Hagen emphasizes the evolving competition in the med spa industry, necessitating differentiation and effective marketing strategies for practice owners.
- The podcast discusses the critical need for product integrity in aesthetics, highlighting the risks of counterfeit products and the importance of sourcing from reputable channels.
Deep dives
Mary Beth Hagan's Journey in Aesthetics
Mary Beth Hagan has an extensive background in the aesthetics industry, spanning nearly two decades. She began her career with the original distributor of Restylane and subsequently worked with Allergan, focusing on sales and marketing. Her experiences included launching significant marketing initiatives such as the Crow's Feet indication for Botox. Frustrated by constant travel, she founded Titan Aesthetic Recruiting in 2017 to support and train new injectors, emphasizing the importance of a solid foundation in aesthetics.
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