UGC 101

Episode 10 - UGC as the Ultimate Side Hustle

Jun 9, 2025
In this conversation, Nick Castle, a talented UGC creator and founder of a new agency, discusses his journey from side hustles to content creation stardom. He highlights the importance of authenticity in personal branding and shares tips on balancing a full-time job with a dynamic creator career. Nick explores leveraging platforms like Fiverr for portfolio building and emphasizes strategies for local in-person shoots, especially in real estate. Outsourcing editing has been crucial for his efficiency, allowing him to scale while managing creator relationships.
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ANECDOTE

Humble Launch On Father's Day

  • Nick started UGC on Father's Day 2023 by creating new socials and posting simple videos made with an old MacBook Air.
  • He built early portfolio pieces (phone case, MacBook) and posted cross-platform to attract initial clients.
ADVICE

Use Fiverr To Build Portfolio Fast

  • Use Fiverr to get paid practice and client briefs when you have no portfolio or experience.
  • Charge low at first to gain reviews, learn client communication, and raise rates gradually as reviews accumulate.
INSIGHT

Repost Work To Turn Gigs Into Inbounds

  • Repost Fiverr deliverables to social to show capability and attract inbound brand work.
  • Add personal-brand content to reveal personality and unlock non-UGC opportunities.
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