Nick Hollinger, CEO and Co-founder of Visitor Queue, a B2B SaaS company that has partnered with Google Analytics to identify the companies visiting a website. They discuss their unique partnership, team structure, financing options, and a range of topics including online tools, sleep patterns, and relationship status.
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Quick takeaways
Visitor Queue has a partnership with Google Analytics to identify companies visiting a website, providing valuable data for B2B companies.
Visitor Queue started as a self-funded venture and later obtained a loan, enabling them to increase marketing spend and fuel their growth.
Deep dives
Visitor Q Partnership with Google Analytics
Visitor Q has a partnership with Google Analytics, leveraging their APIs to gather information about companies visiting websites. This allows them to easily integrate with any website that has Google Analytics attached. By identifying the companies visiting a website, Visitor Q provides B2B companies with valuable data to follow up with potential leads.
Visitor Q's Bootstrapped Journey
Visitor Q started as a self-funded venture with the founder's personal savings. They found a co-founder with the necessary technical expertise to minimize costs. After generating revenue and securing partnerships, they obtained a loan from the Business Development Bank in Canada. This loan enabled them to increase marketing spend and further fuel their growth.
Advertising Channels and Growth
Visitor Q initially acquired their first customers through channels such as Google AdWords and Facebook ads, using keywords like 'website visitor identification.' They also leveraged Product Hunt to generate signups during their beta launch. Over time, they have optimized their advertising channels and focused on targeted campaigns, with Google AdWords being their primary advertising channel. Currently, they are testing the effectiveness of Clearbank financing to further optimize their marketing strategies.
Nick Hollinger is the CEO and Co-founder of Visitor Queue, a B2B SaaS company that has partnered with Google Analytics to identify the companies visiting a website. Bootstrapped, VQ currently works with ~5000 companies across the globe. He is also the Game Day Director for one of Canada’s most successful Junior Hockey Teams.
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