Episode 151: The Simple Story of How We Made $20K Selling A Course We Hadn't Yet Created

Back in 2012, Mike and I were living in a drafty rental on Long Island figuring out how to live and work together. (Oh wait. Still trying to figure that out, minus the draftiness.)

Over lunch at a little golf course cafe, we came up with an idea to give our community something they’d been asking for: access to my methodology on falling in love with your money.

Here’s the problem: The methodology was alive and well inside my head and in the manuscript I was working on, but it didn’t live anywhere else yet.

I’d taught some of it live before and I’d lived all of it, but I didn’t have proof that people would get out their credit cards and spend money to learn it yet.

So, we decided to open the doors to The Money Love Course before the course had even been created.

We had a list that was less than 10% of the size it is now.

We had never created a course before, and I’d only ever taken one digital course before.

We had never sold anything of our own online.

We didn’t have any fancy tech knowledge or equipment.

I had a lot of doubt as to whether or not what I had to share was valuable enough to sell because I’d only ever taught this material before for free.

But we thought, "Well, what the heck? The worst-case scenario is that no one buys and then we’re no worse off than we are right now."

So we went for it.

And you know what?

We made $20,000 in that one week, promoting a course that didn’t even exist yet.

There are a lot of things that hold people back from getting started creating digital courses:

I don’t know what I’m doing.

Who do I think I am to be charging people for my knowledge and expertise?

I’m not techy.

I have a very small (or non-existent) audience.

I’m a solo show and I have tons of other things to do.

I don’t have time for this!

Well, in today’s episode of The Kate & Mike Show we’re taking you behind the scenes back to 7 years ago when we got started with digital courses, and you’ll hear:

• How we knew it was the right time to create a digital course

• The incredibly simple setup of our first course launch and delivery

• What we did to eventually create $123,000 with the launch of that same course

• How we set up an automated system to bring in up to $50,000/month of recurring revenue from that same course, which helped us immensely during our first year of parenthood

• How a friend of ours took our same plan and turned it into £18,000 within a week

You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email info@katenorthrup.com.

Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email mike@mikejwatts.com regarding current sponsorship opportunities. Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.