284: Get Better Clients Using Conversational Emails

If you want better clients, you need to convey that you are very special, not like most attorneys. How you convey that message is everything. You can't communicate in cliches or brazen claims. You must come across as sincere, thoughtful, and truly considerate.  In this session, we'll discuss how to do that using simple, easy-to-write emails.

In this episode, you will hear:

• Marketing tactics for attracting quality clients
• Effective marketing strategies for lawyers
• Client referral strategies with testimonials
• Email marketing for lawyers

Show Notes

• Sign up for my Educational Email course to see my process for encouraging opt-ins and then sending valuable information by email.
• Some lawyers resort to overly aggressive or awkward tactics that make them seem desperate and are off-putting to higher-quality clients (​here's an example​ of what I mean).
• You can subscribe to my email list to see what my "conversational emails" look like.
• You should definitely subscribe to Dean Jackson's list. And to David Ward's email list as well (ignore his shabby web page; his emails are amazing).
• If you're collecting email addresses on a website consider ​doing this​ to help boost opt-ins.

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

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Thanks to My Sponsor

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.