284: Get Better Clients Using Conversational Emails

11 snips

Jun 4, 2024

Learn how to attract better clients as a lawyer by using sincere and thoughtful conversational emails, avoiding cliches and aggressive tactics. Discover effective marketing strategies, client referral techniques, and the importance of testimonials. Get insights on email marketing, educational courses, and valuable resources to improve client acquisition in the legal profession.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 4min

Enhancing Legal Practice and Client Acquisition

03:45 • 4min

Effective Client Acquisition Strategies for Lawyers

07:21 • 12min

Mastering Email Marketing for High-Quality Clients

19:36 • 11min

Utilizing Conversational Emails for Legal Practice Marketing

30:13 • 4min

If you want better clients, you need to convey that you are very special, not like most attorneys. How you convey that message is everything. You can't communicate in cliches or brazen claims. You must come across as sincere, thoughtful, and truly considerate. In this session, we'll discuss how to do that using simple, easy-to-write emails.

In this episode, you will hear:

Marketing tactics for attracting quality clients
Effective marketing strategies for lawyers
Client referral strategies with testimonials
Email marketing for lawyers

Show Notes

Sign up for my Educational Email course to see my process for encouraging opt-ins and then sending valuable information by email.
Some lawyers resort to overly aggressive or awkward tactics that make them seem desperate and are off-putting to higher-quality clients (here's an example of what I mean).
You can subscribe to my email list to see what my "conversational emails" look like.
You should definitely subscribe to Dean Jackson's list. And to David Ward's email list as well (ignore his shabby web page; his emails are amazing).
If you're collecting email addresses on a website consider doing this to help boost opt-ins.

General Resources

The 80/20 Principle (my email newsletter)
The 5 Pillars of a Tech-Powered Law Practice
The Inner Circle (an online community for law firm owners)

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Smith.ai

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you’re hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000).

And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.