Shaping Design
Ep 35: Business of running a type foundry with Matthieu Salvaggio
Aug 29, 2023
Mitchell Bernstein sits down with Matthieu Salvaggio, CEO and founder of Blaze Foundry, a typography foundry that's designed affordable typefaces. They discuss running a type foundry, choosing typefaces to sell, the popularity of different typefaces, the use of typefaces in branding, creating and evolving typefaces, the font design process, and their favorite and least favorite typefaces.
01:02:48
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Quick takeaways
- Running a type foundry involves complex tasks such as managing finances, navigating legal requirements, and promoting fonts.
- Designing typefaces requires continuous updates and improvements to ensure quality and meet evolving standards.
Deep dives
The Business of Typography
Machu Salvagio, the founder and head of Blaze-type, a type foundry, discusses the business aspect of running a type foundry. He shares insights on running a type foundry, including the complexities of dealing with personal data, navigating legal requirements, managing finances, and promoting and distributing fonts. Machu emphasizes the importance of constantly improving font families and updating them, even after they are considered 'finished', to ensure quality and meet evolving standards. He also talks about the process of designing typefaces, starting with basic glyphs and continually iterating and refining them based on the relationship between letters, the design's purpose, and user needs.
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