In this episode, Mitchell Bernstein (@mitchbernstein) sits down with Matthieu Salvaggio (@BlazeFoundry), CEO and founder of Blaze Foundry, a typography foundry that’s designed tons of impressive typefaces that are actually affordable! We discussed everything from how he chooses which typefaces to sell, to the inner workings of a foundry as a business and how he DOES NOT recommend it.
We’re also doing a contest! 3 lucky listeners will get Matthieu’s latest book on building typefaces for FREE. Instructions on how to win are below:
* Give us a 5-star rating on Apple Podcasts + a review
* Screenshot the review with the rating after it’s been submitted.
* @ me on Twitter/X with the screenshot.
You have 2 weeks for this contest to end. Good luck!
🌏 Get 3 months of Framer Pro for FREE using our special discount link.
💌 Subscribe to our newsletter and be first to know when we drop new episodes and articles:
Mentioned
* Blaze Foundry
* Matthieu’s Twitter
* Matthieu’s book: How to Design Fonts Like a Pro
Socials
* Mitchell Bernstein: Twitter, LinkedIn
* Shaping Design newsletter
Shaping Design Podcast
* YouTube
* Substack
* Spotify
* Apple Podcasts
* Google Podcasts
* TikTok
Show notes
(00:00) - Intro
(04:47) - Who is Matthieu
(07:52) - How to run a type foundry
(09:01) - Why create a type foundry
(10:31) - What it takes
(14:03) - Where the name came from
(15:32) - Deciding which typeface to design
(16:21) - Area typeface inspiration
(18:51) - Hi most popular typefaces
(20:42) - Brands and typefaces
(22:35) - Drawing from inspiration
(27:24) - Maintaining typefaces
(30:55) - Variable typefaces
(34:08) - Selling typeface variants
(34:43) - Inspiration for Apoc
(38:48) - How to design a typeface
(46:19) - When are typefaces done?
(50:47) - Least and most favorite typefaces
(51:54) - German type
(55:23) - Why recreate Helvetica
(01:01:00) - How has design shaped you?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
shaping.design
