Launch It Loud: Why Silent Features Fail

🚀 The Art of Feature Marketing: From Development to Customer Celebration

Join Matt Watson in this enlightening episode of Product Driven as he explores a critical yet often overlooked aspect of product development: celebrating and marketing your new features. Discover why shipping code is just the beginning, and how proper feature promotion can transform your product's impact and customer engagement.

🔗 Essential Links (Start Here!):

Full Episodes: https://product-driven.captivate.fm/episodes

Connect with Matt Watson on LinkedIn: https://www.linkedin.com/in/mattwatsonkc/

Subscribe to our Newsletter: https://newsletter.productdriven.com/

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Key Discussion Points:

🎯 The significance of celebrating development achievements

📚 Creating comprehensive documentation and training materials

🔄 Building effective internal communication channels

📣 Developing strategic marketing approaches for new features

📊 Implementing feedback loops and usage tracking

🌟 Maximizing the value of development efforts

Chapters:

0:00 - Introduction to feature celebration importance

0:22 - The core challenge of feature shipping

1:30 - Quality assessment and celebration necessity

2:44 - Internal training and documentation strategies

3:30 - Marketing strategies for new features

4:15 - Customer feedback and usage tracking

5:00 - Maximizing feature value and closing thoughts