Fitt Insider 136. Lindsay Cook, Co-founder & CEO of FitOn
May 24, 2022
32:46
Today I’m joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle Pascente, and many more. In this episode we discuss the company’s digital fitness platform, its recent $40 million funding round, and the acquisition of corporate wellness company Peerfit. Lindsey also shares FitOn’s plan to build an omni-channel fitness bundle. In this episode, you’ll learn:
- How to make a smooth transition from free memberships to paid
- Lindsay’s tips & strategies for optimizing business growth
- FitOn’s unique approach to keeping retention high & reducing churn
- Orangetheory Fitness
- Xponential Fitness
- CrossFit
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