Episode 238 - What's Working Right Now With Google and YouTube Ads

This episode of eCommerce Evolution is one-of-a-kind!

Recently, I had the pleasure of joining Matt Edmundson on his show, the eCommerce Podcast, and let me tell you, it was an absolute blast! We had such a great time that I couldn't resist featuring it on eCommerce Evolution as well.

Matt Edmundson is an eCommerce expert and CEO at Auron Media. With over 20 years of experience, he has left a mark on the industry as both a successful business owner and a respected teacher.

His podcast serves as a valuable resource for entrepreneurs looking to level up their stores! 

So take advantage of this opportunity to gain insights on what is working now with Google and YouTube Ads.

Here's a sneak peek at what we cover: 

• Why you should consider running YouTube ads.
• How to use YouTube as an advertising channel. 
• The importance of long-form content on YouTube. 
• The differences between TikTok and YouTube advertising.
• The relationship between Google and YouTube ads. 
• What Performance Max is, and how it works.
• Plus more! 

P.S. If you are interested in the topic of “leadership,” I invite you to listen to our discussion on Matt’s other show Push To Be More, a podcast centered around what it takes to make life work!