Business Wars Gallo: Godfathers of Wine | The Miracle Year | 3
Oct 12, 2020
In the 1930s, the Gallo brothers dive into the wine business as Prohibition ends, with Ernest pushing for innovative sales tactics that blur ethical lines. Tension simmers as family dynamics fray, especially between Ernest and their brother Joe, Jr., leading to troubling decisions. Meanwhile, Ernest embarks on a covert quest to boost wine visibility in stores, all while grappling with the challenges of leadership and the impacts of wartime on their empire. It's a fascinating tale of ambition, betrayal, and the complexities of family in the business world.
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Ernest's Winery Dream
- Following their parents' deaths, Ernest Gallo proposes a winery partnership to his hesitant brother, Julio.
- Though grieving, Ernest prioritizes his business aspirations, highlighting his ambition.
Ernest's Challenges
- Ernest Gallo faces challenges like lack of winemaking knowledge, limited storage, and insufficient funds.
- Despite these obstacles, he secures grape supplies on credit, showcasing his risk-taking nature.
Grapes on Credit
- Ernest secures grapes on credit by promising wine in return, exceeding his permitted production limit.
- Julio expresses concern, but Ernest assures him he'll handle the business side.