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Starbucks' Cultivation of Community
- Starbucks built a cult-like community by making each store feel like "your local coffee shop."
- This strategy went beyond selling coffee to creating intimate, familiar experiences tied to identity.
Starbucks' Church-Like Culture
- Starbucks' employee training emphasizes a customer-first culture akin to religious devotion.
- This creates intimate store cultures despite a corporate hierarchy, blending business with cult-like community dynamics.
Coffee's Historical Impact
- Coffee fueled the Enlightenment and industrial revolution by replacing alcoholic beverages and boosting productivity.
- This shift symbolized breaking ties to natural rhythms and adapting to faster societal pace.