Hosts set and execute their 2024 goals in financial, business, and personal areas. They emphasize continuous execution and personal growth. Strategies for productivity, monetization, and audience connection discussed. Business growth, brand development, and podcast goals aligned with audience growth and meaningful content.
Setting clear goals for the year 2024 helps hold oneself accountable and make progress in personal, business, and financial aspects.
The hosts emphasize the importance of continuous goal execution, exploring new monetization models, and building relationships with the audience.
Deep dives
Setting Goals for 2024
In this podcast episode, the hosts discuss the importance of setting goals for the year 2024. They emphasize that having clear goals helps hold oneself accountable and make progress. They talk about organizing goals into different categories such as personal goals, business goals, and financial goals. The hosts also share their own goals for 2024, including fitness goals, family goals, and business goals. They emphasize the need for continuous execution and a long-term perspective when it comes to achieving goals rather than expecting instant transformations. They conclude by discussing the potential future direction of the podcast and the importance of building relationships with the audience.
Continuing Personal Growth and Building a Personal Brand
One of the hosts shares their personal goals for 2024, which involve continuing personal growth and building a personal brand. They discuss their desire to lose weight and maintain a healthier lifestyle as an ongoing goal. They also express the importance of being more vulnerable and sharing their personal journey and story on social media, particularly through a personal YouTube channel. Additionally, they talk about their goals as a parent, such as spending quality time with family and planning regular unplugged trips. The host emphasizes the need to surface personal accomplishments and personal growth to the outside world and establish themselves as an entrepreneur who can help and inspire others.
Improving Offers and Exploring New Monetization Models
In terms of business goals, the hosts discuss the importance of improving offers and exploring new monetization models. They talk about the need to create more diverse and affordable offers to cater to different market segments. The hosts also express the importance of honing their skills in creating effective offers and understanding the value they bring to the marketplace. They share the goal of incorporating sponsorships and advertisements to monetize their content and build relationships with their audience. The hosts highlight the need to change their relationship with the audience by being more present, helpful, and useful through various channels like newsletters, YouTube, and other platforms.
Launching a New Brand and Focusing on Systems
The hosts discuss their goal of launching a new brand called automatedprofits.io and focusing on systems beyond just measurement systems. They talk about the importance of discussing other business systems and strategies to help entrepreneurs. One host emphasizes the desire to explore topics beyond being known as the 'Google Analytics guy' and instead focus on strategy and systems. They discuss their plan to create content and resources for automated profits and leverage the systems they discover for the benefit of their other brands. The hosts express their desire to grow the brand and create a strong presence on YouTube to share their expertise and build connections.
Mercer and Jeff Sauer embark on a journey to set and execute their 2024 goals.
They categorize goals into financial, business, and personal buckets, and plan to share progress throughout the year.
They emphasize continuous goal execution and personal growth, breaking the cycle of setting new goals each year.
Personal and Business Balance: Jeff strives to promote his brand, improve relationships, and embrace self-reflection. Mercer seeks to relinquish control and enhance personal connections.
Strategies for Productivity: Jeff’s 10x idea revolves around "service stacking" with a book and coaching programs. Mercers’ focus is on lower-ticket offers and improved targeting for marketing success.
Monetization and Audience Connection: Both speakers aim to simplify, be more accepting, and shift their business model to offer more free content. The goal is to provide value, be genuine, and connect with their audience while exploring new revenue streams.
Business Growth and Brand Development: Mercer explores innovative revenue options and plans to launch a new brand: Automated Profits.io.
Podcast Goals and Alignment: Jeff prioritizes relationship-building over monetizing the podcast. Both speakers are aligned in their goals of audience growth and meaningful content.
