Copywriters Podcast Outrageous Copywriting, with Josh Rosenberg
Mar 22, 2021
00:00
I met Josh Rosenberg in Las Vegas a few years ago at Mark Ling’s mastermind. We had a very animated conversation at dinner, and then all of us headed over to one of the wildest and most memorable parties of my life.
It’s a fitting memory, because Josh takes a bold approach to copywriting and marketing, and he’s going to share some highlights today.
Josh got into copywriting in 2008. He had a corporate job he hated. He learned copywriting and web marketing from the ground up, and as his career took off like a rocket, he became a much happier camper. But he’s about as unconventional as you get.
For example, when he’s working on a piece of copy and he asks his friends to review it, if they tell him it’s “good,” he’ll tear it up and rewrite from scratch. He won’t actually start to use the copy until his friends stop complimenting him and start demanding to buy the product.
Josh’s work has generated over $100 million for businesses in almost 60 industries. And he prides himself on getting paid far more than most other copywriters do.
Here’s what I asked him:
1. Where do you find clients who can pay you top dollar for your work?
2. Okay, so now that you know where high paying clients what do you actually say and do in order to get their attention so they’ll agree to get on the phone with you?
3. With so much competition out there in industries like info products and eCommerce, how do you stand out from other copywriters? I’ve heard you comparing how clients pick which copywriter to hire very similarly to ordering a bottle of wine at a restaurant. Can you tell us what that means?
4. So you’ve set yourself apart from everyone else, got a potential client on the phone, what do you say when they ask about your rates?
5. I know you’re very proud of the fact you’ve figured out how to get paid upwards of $25,000 before you even get hired or are asked to do any work. I’m dying to know, how does this work?
Josh’s Facebook Group:
https://www.facebook.com/groups/copywritersclubhouse
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