30 Minutes to President's Club | No-Nonsense Sales #531 - How to Scale Personalized Prospecting with Video (Even in SMB)
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Dec 11, 2025 Join Mike Aloisio, a top-performing account executive at Vidyard, known for revolutionizing sales with personalized video. He delves into crafting impactful prospecting videos that include a hook, value, and a clear call to action. Mike highlights the importance of day-of meeting confirmations to reduce no-shows and shares creative techniques for re-engaging ghosted prospects using humor. He also discusses using case study and pricing videos to streamline communication directly with decision makers, ensuring your message isn't lost.
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Short Prospecting Video Formula
- Keep prospecting videos 45–60 seconds with intro, why you’re reaching out, value, and a CTA.
- Mention specific triggers (e.g., free users) and show your calendar link at the end.
Annotate To Boost Watch Rates
- Annotate the video thumbnail with the prospect’s name, role, or accomplishments to increase watch rate.
- Use simple circling or underlining while recording to direct attention to relevant points.
Lead With Video, Scale With Personas
- Put a personalized video on the first touch to put a face to the name and stand out in cadences.
- Use persona-level or template videos for scale when you can't personalize every message.