Land of the Giants

Apple Saved Music. Why Not TV?

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Oct 20, 2021
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ANECDOTE

Steve Jobs Saved Music

  • Steve Jobs saved the music industry by creating an easy, legal way to buy songs digitally with the iTunes Store.
  • This move made Apple a dominant force in music for a time, reshaping the industry on its terms.
ANECDOTE

iTunes Enabled Easy Music Access

  • iTunes made it simple to rip and organize digital music without buying it first.
  • Jobs knowingly enabled easy digital music consumption, challenging the industry's old sales model.
ANECDOTE

Jobs Wins Over Artists

  • Jobs personally convinced artists like Don Henley by showing respect and presenting superior audio technology.
  • His approach helped gain artist and label trust, making iTunes viable despite initial resistance.
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